Naples, FL · Mon–Fri 8am–5pm · Sat 10am–2pm

RIVA white oak, supplied here in Southwest Florida.
RIVA mills European white oak in Spain. ProFloors is the Southwest Florida supplier for RIVA. Choose it here; one project manager handles the measure, slab test and installation.
What RIVA Spain is — and how we fit
RIVA makes the floor. ProFloors supplies it here.
RIVA mills European white oak in Spain. ProFloors is the Southwest Florida supplier for RIVA. Homeowners, designers, builders and GCs work with us directly for material and installation.
The maker · SpainA fourth-generation family in Spain, milling 100% European white oak onto a marine-grade Baltic birch core. Their idea is simple — a luxurious connection to nature. The heritage, the craft, the mill: all theirs.

Southwest Florida supplierWe help narrow the grade, color and width with full boards in your light, then one project manager carries the job through the slab test, installation and final walkthrough. The floor is European; the hands on your project are local.
- Supplythe Southwest Florida source for RIVA
- Specifycolor, width & grade to your home
- Installone project manager, start to finish
- ServiceCollier license #26259

RIVA Spain in Naples — built as a whole system.
RIVA Spain is engineered European white oak from a fourth-generation Spanish mill, prefinished and ready to install — the one floor we put center stage. And it doesn't stop at the floor: the same oak runs as porcelain tile, wall cladding, and more, so one material can carry a whole home.
- 01Milled in SpainA fourth-generation family mill — every plank prefinished there.
- 02Bona lacquer finishA tough, VOC-free factory lacquer — and genuinely low-maintenance.
- 03Marine-grade birch coreBaltic-birch ply that shrugs off a Florida slab.
- 04Long, fixed-length boardsNo stubby random-length filler. Ever.
- 05A true 10″ wide plankIn Select or Character — few mills offer it.
A starting point, not a checkout — build your floor here, then bring it to the showroom.
Select gradeAsk us for sample boards to see in your own light, or we'll pull your selection and show you the real boards in Naples light at the Trade Center Way showroom.
Hardwood grade in Naples — select or character.
Nearly every wood floor we sell is European white oak, so the real question is the grade. Pick a colour, then drag the line: same oak, same colour, same light — only the grade moves.


- Select
- About 10% of the tree's yield, cherry-picked. Knots no bigger than a dime — clean, calm, contemporary — where Naples is heading.
- Character
- Knots, splits, and real movement left in — a warm floor that forgives a busy house.
Both are wire-brushed. The grain is brushed open instead of sanded flat and filled, so you feel it underfoot. It catches Naples light, and no two boards read the same.

What's inside the board.
Start at the core. RIVA builds on marine-grade Baltic birch — a construction decision that costs more, but lets the floor glue straight to a Naples slab and stay flat. The finish is the tell: VOC-free Bona lacquer repairs in place when scratched. Most aluminum-oxide alternatives turn white and force a board swap.
Denser than eucalyptus cores — glues straight to a Naples slab and stays flat across humidity swings.
4th-generation family mill in northwestern Spain. One species, one origin, one standard.
Thick enough to refinish more than once — a 10-year-old RIVA floor can be restored.
Repairs in place when scratched. The aluminum-oxide alternative turns white and forces a board swap.

Same oak, same colors — the choice is the width.
Every RIVA collection is the same engineered European white oak in the same Florida colors. What actually changes room to room is the plank width — here are the four, framed and to true scale, just as they hang in our showroom. Wider boards read calmer and more expansive; narrower boards suit tighter rooms and pattern work.
One oak, one color across all four — the width is the decision. From a 3½″ Arte herringbone to a dramatic 14″ La Riva plank, every width comes in Select or Character grade.
Reactive oak — color grown into the grain.
La Riva's reactive boards aren't stained on top — the color is reacted into the wood itself, so the figure shifts plank to plank. Phantom is the widest, most dramatic of them. Here it is at full grain.

Phantom
La Riva reactive oakRIVA in Naples homes.
Three whole-home installs we supplied and installed. See the rooms, then see the boards on the showroom floor.
See RIVA on the floor
in Naples.
Full boards read differently from small samples. Visit 2033 Trade Center Way with a room photograph, the finishes that are staying and your rough dimensions. We'll help narrow the floor before anything is measured or ordered.
Designer, builder or dealer? See RIVA trade supply →
Honest answers.
Who supplies RIVA in Southwest Florida?
ProFloors is the Southwest Florida supplier for RIVA.
What is RIVA?
RIVA is European white oak, milled and prefinished in Spain. It is an engineered wide-plank floor on a Baltic birch core, finished with a VOC-free Bona lacquer, in Select and Character grades.
What's the difference between Select and Character grade?
Same tree, two yields. Select is the cleaner cut with minimal knots and even grain — the quieter, contemporary field. Character keeps the knots and mineral streaks for a warmer, lived-in feel. The decision is how much natural variation you want to see.
How do I choose the color and width?
With full boards in your own room's light, not from a screen. Wider boards calm a large open room; narrower boards suit smaller rooms and patterns. Use the selector above to narrow it, then bring the shortlist to the showroom or ask us for sample boards.
How does installation start?
We measure the rooms and moisture-test every slab before confirming the installation method. Boards acclimate in Naples before the crew is scheduled, and the same project manager handles material, installers and the final walkthrough.
What does RIVA cost installed in Naples?
It depends on the color, width and pattern you choose, and on your home. We send a written estimate after an in-home measure — no guess off a screen.









